In 2000, I was struck by a simple infographic in Wired magazine comparing earnings between several major industries. I was surprised by the low ranking of movies with respect to their command of popular culture. Moreover I was moved by how the bar graphs told a story; I tore out the page and taped it to my studio wall. Five years later, as I was formulating the idea of an illustrated book about coffee and drug prohibition, I read that coffee was the second most-traded commodity after oil. It seemed fantastic that coffee was that popular. I began to research the trails of several interrelated commercial, cultural, and political behemoths, and I imagined ways to compare them . . .